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Reel 2022

"A word, a week." is an ongoing collaboration to see our animated typefaces in the hands artists we admire. A typeface is never a thing on its own. It’s always meant to be part of something bigger. Each week we release a new animation by a new artist. It features a single word, set in an animated typeface from our collection. The artist comes up with the word and gets complete creative freedom. We get to see our type in action, and share the inspiring work with you. • Typeface in use: Okomito Next Try or buy this typeface • Direction, design & animation: @itay_tevelAudio: @omrianghel